Tailored brand presentation at Interchalet

In 2022, we were invited by Bas van Rens of Interchalet to help come up with ideas about their housekeeping department. Interchalet is a large hardware store in Horst, The Netherlands, spanning around 30,000 square metres.

Client since	2020
Brands in product range	Leifheit, Hailo, Rotho, Soehnle, Seltmann Weiden
Product categories	Cleaning items, kitchen items, stairs and ladders, waste disposal, laundry baskets, storage boxes, scales

Interchalet has a regional role and it was due to this that the need for a household range became apparent. After all, consumers do not want to have to drive too far to find cleaning and household products. At Bas's request, we created a floor plan, including recommendations on which brands should be put on the shelves. Incidentally, these included brands that are not part of the Röbke offering.

In addition to our advice, we worked out a shelf layout, which included POS material, presentation tools and show models. In some cases, these are fully made to measure.

The Interchalet household department was a win-win for everyone. Bas now has a fine department that meets his customers' demands. Plus, we have the capability to test products, optimise shelf layouts plans and test newly devised promotional campaigns. That way, we can keep on learning and continue to develop together.

With the knowledge we gain from this, we can make a whole lot more household product ranges a resounding success!

“Our partnership with VanHuisz is based on growing together, innovating and learning from each other. To ultimately provide the best experience for our customers!”

Bas van Rens - Interchalet